CONTENT MARKETING OVERVIEW
Content is Only Powerful When Your Target Audience Sees It
Content marketing isn't just social media. It includes landing pages, email drip sequences, webinars, articles, press releases and more.
If you need help creating and distributing content that's designed to earn shares, media coverage, and real visibility, reach out!
We approach content marketing as offsite SEO.
Content funnels allow customers to interact with brands beyond the web-page or app.
They're a great way to support and grow a community and the best way to establish peer-to-peer marketing, the modern-day version of word-of-mouth.
CONNECT ONLINE
Social Media Marketing
Social media marketing is the surround sound of your paid media efforts.
It's essential to develop and engage your communityin all parts of the funnel, from awareness to consideration and beyond.. These additional touch points are great to convey momentum and credibility for your campaign.
STRAIGHT TO INBOX
Email Marketing
Staying up to date and top of mind is key in getting conversions. We craft subject lines that your audience can't refuse, as well as email drips to keep your brand front and center.
LONG FORM
Articles
Articles are fantastic for industry leadership and as pieces of value for your audience.
We create deeply researched and keyword-dense articles for distribution to authoritative publishing sites people visit often for guidance.
ONLINE EVENTS
Live Webinars
Live webinar events are the perfect space for you to pitch to people from all over the world.
It's great for you to build a connection with your audience, through live Q&A, as well as nurture current users/advocates.
We take care of each step, including social media & email reminders, platform updates, advertising, landing page development, logistics setup and hosting.
CAMPAIGN UPDATES
Community Outreach
If you're building up your investor community, the best thing you can do is keep them up to date.
Consistency is key and hearing from the company ensures your audience stays informed, engaged, and ready to act.
MEDIA SPOTLIGHT
Press Releases
In any campaign social proof is key. Press releases are one of the best ways you can reach new audiences and get validation from larger brands.
MEDIA PLACEMENTS
Publisher Partners
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LOGISTICS & SETUP
Content Ready in 2 Weeks
WEEK 0
Activation & Onboarding
Once the agreement is signed, we move directly to a kickoff call with the team and start the ideation process.
WEEK 1-2
Production & Review
Production mode begins as we create, get approvals, and schedule out for the first two weeks of content.
END OF WEEK 2
Content Launch
Once everything is approved we can start posting & sharing the content via applicable platforms, and future week's production begins.
