If you're looking to raise money for your business, you'll need to know what investors are looking for.
The best way to do this is through your raise page, which is essentially an e-Commerce website for security. This will act as an interactive pitch deck for investors that answers any questions they may have.
The raise page allows the founder to pitch their company from the first impression to the last.
There are many key elements needed for a raise page that leads to effective conversions, and we have broken them down for you directly in this article!
The True Purpose of a Raise Page
The goal of a raise page is to get people to invest. To do this, you have to convince investors that your company is the one they want to bet on.
So what's the goal of your page?
Well, there are few elements:
A great elevator pitch - The first line should grab their attention and make them want to read on.
Top 3 reasons to invest - Convincing reasons why your company is the next big thing. Investors want to know that you're going to return their investment with interest, so give them the top reasons they should choose you as their next investment opportunity.
Leader in the industry - You need to show that you're already doing well and that you plan to continue growing at an exponential rate.
Show momentum - One way is to show how much traction your startup has gotten. This way the potential investor can visualize what you’ve done so far, and what you’re likely to do in the future.
Pass the eye test - Don’t anticipate that your audience will spend 10 - 20 minutes on your raise page. Use a glance test to see what catches your eye (headlines, visuals, etc.).
What Makes Potential Investors Convert?
By asking yourself these 10 questions as you write your next raise page, you'll be ahead of the curve and well on your way to creating high conversions:
Marketing and Sales
Projections and Milestones
Status and Timeline
Summary and Call to Action
Seperate Yourself From the Competition
The best way to understand how your brand is different is to look at your competitors.
What are your competitors doing? What is working for them? What isn't working for them?
A competitor analysis can help you find new opportunities, avoid mistakes, and establish a strong brand. It can also help you keep an eye on the competition.
Create a Campaign Video for Potential Investors
Video is one of the most powerful ways to communicate your story, create excitement, and build trust online. Once you have completed your video make sure you place it at the top of your campaign page.
A successful campaign video should:
Be short (under 3 min) and informative
Cover the main features and benefits of your product or service
Explain what sets it apart from the competition
Have a clear call-to-action that tells people how they can support or buy into your business (at this stage, that means funding!)
Be engaging – tell a story, use images and make sure you have a strong opening line
Be well produced – this doesn’t mean expensive, but it does mean being mindful of lighting, sound quality, script writing and editing.
Take Your Time, There’s No Rush to Raise Capital!
There's no rush to launch your raise page. Be sure to follow best practices and make sure it’s perfect before you go live.
You also want to make sure your company represents your valuation. This will help investors feel comfortable investing in your company.
Also, ask yourself this! Is your brand living its best life? If not, it might be time to make some changes.
DNA is Here for Your Crowdfunding Needs
You've got questions, we've got answers! Our team has helped hundreds of companies raise investments through crowdfunding and are experts at guiding you through the process.
If there is anything left unanswered, be sure to reach out to us directly! We will be more than happy to address any questions you may have.