Your equity crowdfunding video is your first impression of your offering, and you better make it a strong one!
This is the marketing pitch that will hook the viewers and convince them they should invest in you. Today we are going to highlight important tips for making a successful campaign video that will leave a lasting impression!
We’ve also made this pitch deck from this webinar available for FREE download.
High-Quality Video, High-Quality Script
You want to make sure you invest in a high-quality video, as this is the first impression you’re going to leave on potential investors. You could hire a company to produce your video, but that’s not always necessary to create a great looking video.
If you have a great product or service, this shouldn’t be too hard to do. But even the best product can be made more appealing with the right video presentation.
Videos are able to capture the essence of the cause, and leave a memorable impression on viewers. Before you start shooting, you want to make sure you have a strong, well written, and proof-read script.
Mission, Vision, Problem and Solution
Your video should spell out what your mission is, why it’s exciting, and why it requires their investment.
You're also going to need to include a personal story from the founder explaining the inspiration behind the business concept, and what makes you stand out from the rest!
Then, you want to explain the problem. Start with something simple and concrete, to make the potential investor feel like they’ve been there before.
And finally, you want to focus on the unique solution your company is providing to solve said problem, and the market opportunity it has created.
Executive Expertise, 3rd Party Validation, and Strong Visuals
You’ll want to make sure you include testimonials from investors, partners, advisors, or influencers! You can include customer commentary and feedback as well.
Make sure you also add a brief overview of the leadership’s experience to show potential investors some credibility.
Since this will be the centerpiece of your crowdfunding page, you’re going to need some strong
Don’t forget, you want some strong visuals to break up the video and express complex ideas with ease!
Have a Call to Action, Keep it Simple, and Make it Memorable!
Ask people to invest directly with a strong call to action at the end of the video, and include an outro slide that says “Invest in (Company) on (Platform)”.
Don’t lose your investors on your crowdfunding pitch!
Keep your videos short and sweet, while including all the important information to keep the viewer inspired and wanting more. Once again, you want to make sure you’re leaving that lasting impression.
Connect With Us!
Our team at DNA has a proven track record in successfully helping clients run their campaigns.
We would love to get in touch with you! Visit our website for more information, and please do not hesitate to reach out to us.