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The Secret to Facebook Ad Success

November 4, 2017

Success with Facebook ads is an art and science. We use a range of digital marketing tools and techniques, and we’re here to curate a list of our favorites. Here are some Facebook secrets that will help you hit your marketing goals:  
 
1. Target Custom Audiences
 
Custom audiences are the key to high performance on Facebook ads. Anytime you’re able to engage a warm, pool of users you’re setting up the campaign for more responsive results.
 
Facebook has made it available to create custom audiences on many new engagement formats, which can then be filtered further with additional targeting. The best custom audiences can then be converted to lookalike audiences as well, also open to targeting filters.  
 
2. Create Unique, Insightful Content
 
Ads are only as effective as your content marketing, and vice versa. Today’s digital landscape gives every business the opportunity to tell its story and spread its message. For a business to stay competitive, creating awareness in an informative and educational way is crucial to its success. 
 
An integrated marketing strategy should include the PESO model: Paid, earned, shared, and owned media that tells a cohesive story and creates exposure for your business. But the creation of the content is only half the battle. It's the distribution and the outreach of your content that skyrockets your brand's success. 
 
Here's the thing:  If you sell a great product or service that people genuinely like, getting your content distributed is easier than ever. The Internet coupled with social media allows for advocates of your brand to willingly distribute your message. Insightful content about your industry creates brand awareness (minus the paid ad) and generates awareness about your product in an authentic way. 
 
3. Influencer Outreach

 
Influencer outreach is a small albeit critical component to success. We here at DNA will research what influencers are doing, what’s trending, and different hashtags. From there, we’ll look at how many followers they have, their engagement rate, and establish engagement performance metrics.

 

gement performance metrics.
 
Anyone today can get fake likes, but it’s harder to fake engagement, which is why we look for 1% engagement rate or higher - even better if the brand has 10,000 likes a million followers.
 
If you need help with your marketing strategy and you're local to the Santa Monica area, book a free 15-minute meeting with a strategist at our agency using this calendar link here. We look forward to working with you! 

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