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Why Consistency in Content Matters More Than Ever
In my years of digital marketing, I’ve noticed one factor that separates successful campaigns from those that fizzle out: consistency....


Keep the Spark Alive with Retargeting Ads: Key Takeaways from Our Recent Webinar
This February, Nicky Cheung and I hosted a webinar on maximizing retargeting ad strategies for your equity crowdfunding campaign. I...


Blogging About Blogs
When planning marketing campaigns, many businesses overlook their most powerful tool: their blog. Let me share why your blog should be...


Serena Hughes
Jun 9, 20203 min read
The Perfect Offer
What makes people buy? Marketers across the world have been tackling this question with endless variations in different niches,
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Serena Hughes
May 19, 20204 min read
How Advertising Has Changed During the Coronavirus
How drastically has Coronavirus (COVID-19) changed how we live our day to day, from the way we shop to the way we conduct business?
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Jason Fishman
May 12, 20206 min read
Why Advertising Your Funnel is Better Than Ever In Isolation
The marketplace is healthy; people are responding to advertising, and brands who put marketing first will outlast this pandemic.
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