One of the most fundamental things for any business is identifying its brand. When it comes to equity crowdfunding, every great...

The goal of a Test the Waters or TTW campaign is to gather interest from investors ahead of the date your campaign will go live....

There’s no doubt that content marketing is powerful. It’s the reason why equity crowdfunding campaigns have been exploding with immense...

Copywriting is an essential component of any marketing campaign. It takes a combination of creativity, messaging, and unbeatable...

LinkedIn is one of the world's most popular social networking sites and provides users with an opportunity to network with members of...

Before the new SEC regulations, about 20% of Reg CF campaigns hit the seven-figure level. In other words, most campaigns simply do not...

We’re excited, no STOKED, that the rule amendments to the Reg CF have been filed in the Federal Register and will be effective at the end...

Big news! The rule amendments to the Reg CF have been filed in the Federal Register, which makes the effective date March 15, 2021!...

At the start of a new year, it’s traditional to make resolutions with the intention of bettering ourselves, our business, and our lives....

“Why do I need to be on social media for my equity crowdfunding campaign when I could put that money into ads?” As a content marketer and...

I’ve been apart of many equity campaigns that we’re able to scale a small marketing budget with a 5x to 10x return on Facebook ad spend. ...

The Holidays are here! Thanksgiving and it’s crazy shopping weekend have now passed – but Brands and Retailers have been planning for...

While working at StartEngine, I signed a company knowing for sure they were going to be successful because they had over 500,000...

Before DNA I was working at an advertising network with some of the top 100 advertisers in the industry. The job and experience were top...

In a recent webinar with StartEngine, Kevin O’Leary succinctly said, “great companies that are growing need money, and they should get...

What makes people buy? Marketers across the world have been tackling this question with endless variations in different niches,

No two ways about it. This is a tough week for everyone. There's no room in the conversation or atmosphere right now for standard marketing

As we continue to quarantine ourselves during this pandemic, who isn’t on Instagram nowadays? Whether it’s sharing your boredom at home...

How drastically has Coronavirus (COVID-19) changed how we live our day to day, from the way we shop to the way we conduct business?

The marketplace is healthy; people are responding to advertising, and brands who put marketing first will outlast this pandemic.