DIGITAL ROADMAP
A Marketing Strategy is the Backbone to Any Successful Campaign
You never want to waste money and resources on marketing without a plan.
Our one month strategy will cover everything you need to properly engage your audience and surpass your goals.
We dive deep into your industry and competitors, to provide the insights into what's really working. That way, you start with tactics that are proven and will give you the best launch.
DNA'S STRATEGY
The 8-Points to Our Marketing Algorithm
STAGE 1
Industry
Real-time Assessment of all relevant industries.
STAGE 3
Competitors
Deep dive into your competitors marketing to determine what makes them successful.
STAGE 5
Creative
Complete allocation of creative assets for all assigned channels.
STAGE 7
Projections
Algorithmic Projections for each paid and organic channel.
STAGE 2
Market
Key audience demographics, behaviors, and touch points depicted down to the Audience Persona level.
STAGE 4
Channels
Recommendations on which paid and organic channels will perform best for the offering, including strategy for each.
STAGE 6
Outreach
Prospective Map and Messaging sequence.
STAGE 8
Activation
Review of Plan with direct action steps throughout campaign timeline.
STRATEGY TIMELINE
4 Weeks to Marketing Success
WEEK 1
Industry & Competitor Analysis
Research your industry, identify competitors, and uncover trends to define your market opportunity.
WEEK 3
Creative & Content Planning
Plan and produce compelling content and ads that guide investors through your campaign funnel.
WEEK 2
Target Market & Channel Strategy
Develop investor personas and map marketing channels to reach and engage your ideal audience.
WEEK 4
Activation & Projections
Launch campaigns, track performance metrics, and optimize budget to reach your fundraising goals.
