OVERVIEW
Content Builds Trust, Reinforces Your Brand, and Guides Your Audience Towards Conversion
It typically takes 7-17 touch points before someone converts. That’s why it’s critical to control what your audience sees when they research you.
Content marketing isn't just social media. It includes landing pages, email drip sequences, webinars, articles, press releases and more.
We develop strategic content that increases visibility and designed to stimulate social shares, third-party validation and brand engagement.
CONNECT ONLINE
Social Media Marketing
Social media is the modern day search engine. The top sites in the world are social media platforms with billions of active daily users.
It's an essential tool to engage your community in all parts of the funnel, from awareness to consideration and beyond.
Social posts are additional touch points that provide impactful education, thought leadership, company updates and increase brand awareness. It's great for amplifying long-form content by highlighting key points into digestible snippets.
We create 3+ posts per week across multiple channels that include a mix of video and static graphics based on top performing themes tailored for your audience.
STRAIGHT TO INBOX
Email Drips & Newsletters
Building and communicating with your email audience is one of the most reliable ways to reach your audience.
Unlike social or paid ads, email gives you a direct line to your audience. You’re not fighting algorithms or paying for impressions, you control the message and timing.
We craft copy and visuals from the ground up, and then implement segmented automations in your email platform.
Building your email list can be great for other aspects of marketing such as using the list for ads targeting, or preparing your audience for a campaign launch.
INSIGHT HUB
Articles
Long-form posts are the foundation of your content strategy. They give your brand a consistent voice, boost SEO, and help your audience understand your story.
We create deeply researched and keyword-dense articles for distribution to your site, LinkedIn, or blog platforms. Then, we splinter the long-form content into multiple posts for social platforms and email, generating more touch points.
Articles are the evergreen content that builds trust over time and reinforces your campaign narrative at every touch point.
ONLINE EVENTS
Live Webinars
Live digital events are the perfect space for you to pitch to people from all over the world. It's great to build a connection with your audience, through live Q&A, giving people the chance to speak directly with the leadership team.
We take care of each step for two weeks of promotions including social media & email reminders, platform updates, advertising, landing page development, logistics setup and hosting.
After the event we edit the webinar, create multiple clips, write a recap article, and craft posts for those who could not attend or want to rewatch.
CAMPAIGN UPDATES
Community Outreach
The best thing you can do to build your audience is keep them up to date. Consistency is key and hearing from the company ensures your audience stays informed, engaged, and ready to act.
Portal updates are a direct communication channel that:
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Create shareable content for existing followers
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Demonstrate operational consistency
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Builds momentum throughout the campaign
We craft impactful messaging and visuals to capture your audience's attention using your latest milestones, accomplishments, urgency alerts, and social proof.
MEDIA SPOTLIGHT
Press Releases
In any campaign social proof is key. Press releases are one of the best ways you can reach new audiences and get validation from larger brands.
We include one press release in our content marketing packages and take care of everything: writing the copy, developing visuals, reaching out to publishers.
You can choose from some of the top publishers in your niche, which ensures your story appears where your target audience are already paying attention.
Once the press release is live, we promote it across social channels and share with your email and portal communities.
MEDIA PLACEMENTS
Publisher Partners
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MARKETING ROADMAP
Content Marketing Calendar
Our custom content calendars breakdown every post, email, update, etc. to map out the most optimal way to reach your audience.
We start with longer forms of content, such as articles and webinars, and splinter them into attention grabbing posts. These additional touch points are critical credibility builders that are key for audience engagement.
What you can expect:
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Pipeline of consistent content (3-5x weekly)
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Milestone announcements timed for maximum impact
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Varied content formats (video, images, text, links)
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Platform-specific content adaptations
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Engagement-focused calls to action
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Cross-platform promotion strategy
LOGISTICS & SETUP
Content Ready in 2 Weeks
WEEK 0
Activation & Onboarding
Once the agreement is signed, we move directly to a kickoff call with the team and start the ideation process.
WEEK 1-2
Production & Review
Production mode begins as we create, get approvals, and schedule out for the first two weeks of content.
END OF WEEK 2
Content Launch
Once everything is approved we can start posting & sharing the content via applicable platforms, and future week's production begins.
