Most marketing funnels look complete on paper. Traffic sources feed into a landing page, the landing page leads to an offering page, and the offering page converts visitors into investors. Clean, logical, linear. Then real traffic hits and nothing works the way it should. The crowdfunding conversion rate on successful campaigns runs 1-2%. That means 98-99% of visitors who click through never invest. They enter the funnel interested and exit somewhere in the middle, lost in wh
About half of all Reg CF campaigns raise roughly $115,000. That number barely covers a month of burn for most startups. Meanwhile, the top 10% of issuers pull in the vast majority of investment dollars. The difference between those two outcomes usually becomes visible within the first 10 days of going live.
Getting visitors to an offering page is one problem. Getting them to invest is a different problem entirely. Most crowdfunding campaigns solve the first and stall on the second. The math is unforgiving. Reg CF campaigns averaged a $1,716 check size in 2025. Median investors per raise: 91. A $5 million goal requires roughly 3,000 investments, which means driving 50,000 to 100,000 qualified visitors through a multi-stage funnel where each step loses most of the audience. Only 1
