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This series started during the start of the COVID-19 pandemic in the hopes we could help out struggling businesses.
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Advanced Facebook Advertising Strategies
We can all agree that the impact Covid-19 has been unprecedented in recent times, and we can see how quarantine is effecting the economy. Almost all transactions have been digital and some businesses have thrived like never before. The key difference between these fortunate few is their digital marketing. Register today to learn about Facebook Advertising Strategies that's working us and our clients!
Become a Pro-Level Content Marketer During the Global
Lockdown
Everyone is glued to their computers and the global appetite for meaningful content is hitting new spikes each week. Your loyal fans, followers, and advocates are seeking authentic connection above all else. We're going to walk you through the steps to developing a brand narrative which resonates with your audience and your values. At DNA, we believe that, "people connect with brands on a human level," and that, "authenticity is always unique -- people always connect to it." We'll help you draw out the content elements that speak loudest and show you how to highlight them with high-quality production value in a manner that is easy to achieve in your home work environment.
Make Content Marketing Count - The Data Behind The Strategy
Many marketers measure their paid efforts meticulously and lump organic content results into a nebulous catch-all category of 'awareness' or 'engagement' but there are real numbers to learn from an organic social campaign. From running weekly reports across platforms to guaging sentiment there are numerous ways to tag, track, measure, and improve your organic content results by putting focus on the proper set-up. Whether you're a content manager at an agency overseeing multiple accounts on a scheduling and publishing tool, or you're a director of marketing with a small team publishing straight onto platforms, you'll want to attend and see how you can use the tools to measure success, gain insights, and ultimately, "Test. Optimize. (and) Scale." your campaigns!