SuperCrowd LA: A Day of Big Ideas, Bold Moves, and Community Capital

Earlier this month, I had the opportunity to speak at SuperCrowd LA, an event focused on expanding access to capital through crowdfunding, impact investing, and community-first initiatives. If you’re in the business of helping founders grow, raise, and thrive (like we are at DNA), this event hit all the right notes.

Talking Growth Strategy on Stage

When I was invited to share some of our insights at DNA, I knew I wanted to highlight what’s working right now in equity crowdfunding. With over 200 campaigns under our belt - across RegCF, RegA+, and RegD - we’ve seen firsthand what it takes to launch and scale a raise effectively.

On stage, I explained how we use digital marketing to build audiences and acquire investors. From lookalike targeting on Meta to custom email nurturing and retargeting across platforms, it all comes back to a simple framework we rely on: Test. Optimize. Scale It’s not just a catchy phrase - it’s how we guide every campaign, big or small.

What Made This Crowd Different

What stood out to me most about SuperCrowd LA was the level of collaboration. Everyone in the room - from platform leaders to founders to marketers - was willing to share what’s working, what’s not, and where this ecosystem is headed. There was a clear sense that we’re all building something bigger than just individual campaigns; we’re shaping a new way to think about funding and ownership.

There were some excellent conversations around community-driven investing, and I came away more energized than ever about the future of capital raising, particularly for underrepresented founders and mission-driven brands.

When I was invited to share some of our insights at DNA, I knew I wanted to highlight what’s working right now in equity crowdfunding. With over 200 campaigns under our belt - across RegCF, RegA+, and RegD - we’ve seen firsthand what it takes to launch and scale a raise effectively.

On stage, I explained how we use digital marketing to build audiences and acquire investors. From lookalike targeting on Meta to custom email nurturing and retargeting across platforms, it all comes back to a simple framework we rely on: Test. Optimize. Scale It’s not just a catchy phrase - it’s how we guide every campaign, big or small.

The Takeaway: Crowdfunding's Future Looks Bright

Events like SuperCrowd LA are a great reminder that innovation happens when people come together with a shared goal. At DNA, we’re passionate about helping companies hit their funding goals and building long-term momentum through performance-driven marketing.

If you’re exploring how to structure your next raise or need help amplifying your campaign, let’s talk. The space is evolving fast, and we love being right in the middle of it.