How Important Is Strategy? Important Enough That We’re Willing to Show You



A lot of entrepreneurs have great ideas for their businesses, but without a strategy behind them, there's no way for those ideas to take shape.


At DNA, we believe in a strategy-first approach that lets the audience know who you are, what you're doing, and why they should invest in your dream.

Strategy is crucial to your campaign's success, and we recently held a webinar to discuss the core principles that drive our strategic thinking.

In case you missed it, we're here to highlight some of the important topics that were discussed directly in this article!


Strategy Deck, What’s That?


One of the first steps to raising capital for your business is coming up with a strategy.

We believe the best way to create a strategy is by using a tool called a “strategy deck,” which is exactly what it sounds like - a visual representation of the marketing and business practices that are going to get you there.


A strategy deck helps you organize your thoughts about where you are and where you want to go. It's not just about fundraising; it's about communicating your entire business plan visually and making sure that you are articulating your goals in clear terms.

A good strategy deck will ensure that you're building off of your past successes and looking forward to future ones. It will include all of the tactical components of what you're doing well today, along with strategies for how to bring in new investors and raise more capital from existing ones.


Why Are They Important?


There are tons of ways to launch your campaign, all with their own benefits and drawbacks, but one thing that is crucial for all of them is a strategy deck.

It can make or break a campaign.

It’s a road map for a campaign - from day one all the way through completion. It uses various metrics to help us determine how many viewers we need in a campaign, and sets the stage to showcase goals and ensure they are met.


8 Points to a Strategy Deck


A strategy deck is used to organize the entire scope of a campaign in one place. It’s usually created before the campaign starts, and serves as an outline for your marketing materials.

The goal of a strategy deck is to gain investors for your campaign. This can be accomplished through a carefully constructed combination of the following:

  • Industry Analysis - Real-time assessment of all relevant industries

  • Competitive Market Audit - Analysis of tactics, messaging, and frequency

  • Target Market Profiles - Key audience demographics, behaviors, and touch points depicted down to the audience persona level

  • Marketing Channels - Recommendations on which paid and organic channels will perform best for the offering, including strategy for each one

  • Creatives - Complete allocation of creative assets for all assigned channels

  • Budget Allocations - Algorithmic projections for each paid and organic channel

  • Activation - Review of the plan with direct action steps seeded throughout the campaign timeline


Questions? Reach Out to the DNA Team!


We hope you enjoyed this article, and if you’re interested we’ve made the full webinar recap available to check out at your earliest convenience.


If there’s anything left unanswered, please don’t hesitate to reach out to our team! We’re always here to address any questions you may have.


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