Many businesses begin with fantastic, well thought out concepts. Unfortunately, without a solid strategy for execution, those dreams will never become a reality.
When a campaign is not working, there are three things to think about: audience, messaging, and funnel. We start by looking at the algorithm that defines our target audience. What do our A/B tests look like? What ad variants are we using? What kind of messaging are we implementing, and how can we change it?
How to Optimize Your Campaign
For starters, you need to produce six different creatives. We see far greater numbers through variety and diversity, so try to show different aspects of your raise. This allows you to hone in on what your audience is most interested in. Sometimes, a mid-funnel conversion is needed, followed by an email sign-up through the lead magnet. A video reviewing your campaign in detail, carefully delineating what you’re bringing to the table, also provides immense value.
Continue marketing to an audience through content channels. Sometimes it takes time: we often see the highest levels of investment near the end of campaigns, something we maximize through the generation of FOMO.
Thank You For Your Time!
We hope you enjoyed this article, and if you’re interested, tune into our monthly webinars! If there’s anything left unanswered, please don’t hesitate to reach out! We’re always here to address any questions you may have.