If you're lucky enough to have a solid customer base, you should be using it to your advantage.
If you've been on the market for some time and developed a following, utilize that audience for your crowdfunding campaign! You'll be able to leverage the trust and excitement you've built with your fans, which will contribute to your campaign’s success…. before it even begins.
Why is it important to capitalize on your customer base? Let’s break that down.
You’re One Step Ahead - Your Customers Already Believe In You
Don't forget about the power of your existing customers. They've already bought into what you're selling, so let them know about your exciting new venture.
People who already believe in you are the best kind of people to invest in your business. Not only that, they are also the most likely to invest in it. They know your work. They’ve bought into your brand!
This is an opportunity to take advantage of the connections you’ve made in the past and let them know about your plans for the future.
With the right targeting, this could be an incredibly successful part of your campaign.
Invite Your Audience to a LIVE Webinar!
What you might not realize is that there’s a multitude of great ways to engage customers and get them involved - one of those ways is to host a live webinar.
By creating an online webinar event (one that later will be posted on your company website!), you can educate your customers about the benefits of investing in private companies like yours, and invite them to join your campaign.
This is a great way to get customers and potential investors involved in your business, which makes them feel like they're a part of what's going on behind the scenes.
Now Go Raise Some Capital
You've been building your audience for years. They love what you do, and they believe in you and the problem you're solving.
You basically already have an investor audience built, and, if you are reading this, then you are probably the one leading it. So why not leverage your customers as investors?