DNA OVERVIEW
We Engineer The Impossible Helping Brands Surpass Their Goals
At DNA we support companies with proven tactics to get the most from their marketing efforts.
1 Million+
Niche Audience Profiles
900+
Brands Elevated
2014
Founded
10x
Return on Ad Spend Goal
FEATURED CLIENTS
OUR SERVICES
We Tell YOUR Story with Messaging that Connects with Your Community.
We build strategic acquisition plans rooted in analytics. From a content marketing funnel to publisher and influencer outreach, every service is optimized for performance,
ABOUT DNA
We Speak Your Audience’s Language
Managing your marketing can feel overwhelming, so we simplified the process.
We’re a team of strategists, creatives, and marketers with deep financial insight that works as an extension of your team.
RECENT FEATURES
MEET THE TEAM
Your Growth Partners
CEO & Co-Founder
Jason Fishman
COO & Co-Founder
Tim Martinez
Content Marketing Director
Khalil Doheny
Account Director
Abby Kehr
Creative Director
Brenden Togioka
Media Buyer
Nicky Cheung
Sales Associate
Jazz Parker
Account Manager
Ashley Inman
Account Manager
Janette Cornish
Account Manager
Sara Bradbury
Copy Editor
Mark Laufgraben
Graphic Designer
Jack Sweeney
Billing & Finance Analyst
Alesen Jajou
General Counsel
Ted Horton-Billard
CFO
Keith Whitworth
.avif)
"DNA has been awesome! Super responsive and everything's been well organized and executed. "
Jonah Goldman
Plnt Burger Co-Founder & Marketing Director
TESTIMONIALS
Why Clients Love DNA
PODCASTS, WEBINARS, CONFERENCES
Power Up Your Progress with Our Latest Media Features
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale.
Questions Founders Ask Before a Raise
What does Digital Niche Agency do?
Digital Niche Agency (DNA) is a Los Angeles marketing agency that brings in investors for companies raising capital through Reg CF, Reg A+ and Reg D 506(c). We run the paid ads, funnels, content and email that move people from first click to investment. We also run customer acquisition for brands that are scaling.
Who are the best investor marketing agencies for equity crowdfunding?
Look for an agency that has run raises on the major platforms, knows the SEC advertising rules for each exemption, and reports on cost per investor, not just clicks. DNA has done this since 2014 for more than 900 brands, with campaigns on StartEngine, Wefunder, Republic, Netcapital and DealMaker.
How do you bring in investors for a Reg CF raise?
It depends on where the raise is. In prelaunch we build an audience with content, email and ads that never mention the raise. If you choose to test the waters, we collect reservations from people interested in the offering. Once the raise is live, paid social, search and email drive investments. Every ad and page goes through a compliance review before it runs.
Do you market Reg A+ and Reg D 506(c) offerings?
Yes. Reg A+ campaigns usually run longer and reach a wider audience, so we plan the full run from prelaunch to close. For 506(c) we target accredited investors and send traffic to a verification step before anyone invests.
When should a founder start marketing a raise?
Start 60 to 90 days before launch. The first days of a live raise set momentum, and that momentum comes from the audience you built before the raise opened.
What do you need from us to get started?
Your offering details, your platform, a target raise amount and a launch date. We take it from there with a strategy plan, creative, ad accounts and reporting.
Where is DNA based?
DNA is based in Los Angeles and works with founders across the United States.
