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Case Study: Atmos Home Outstrips $1.07M Raise Goal in Partnership with DNA

At DNA, we don’t believe in ‘one-size-fits-all’ marketing solutions.

We are a team of passionate strategists, creatives, developers, and marketers who have a knack for bringing the best out of businesses. As a full service digital marketing and advertising agency with a focus on data and results, we use our expertise to drive your business forward.

Using said expertise and in-depth knowledge of the equity crowdfunding space, we were able to take smart tech company Atmos Home's campaign to the next level.

Overcoming Branding and Creative Setbacks

In any campaign, creative assets are the backbone of your efforts. The visuals, copy, and media all work together to tell a story that connects with your audience and drives them to take action.

We knew people were excited about Atmos Home's mission to simplify the smart home and wanted to invest early. We also knew that the opportunity could go away if people weren't quick enough... So we ran with it!

With the company lacking existing branding and creative assets, "Think fast" became our theme by default. This presented an opportunity for us to center the company's messaging on urgency alongside market opportunity and ultimately push the company beyond its competitors.

DNA Exceeds Expectations

Atmos Home’s initial target was $1.07M. They smashed it.

They were able to raise $1,391,379 with 37% of their investments coming from a variety of marketing tactics, including: advertising, conversions from social networks, portal updates, and an email drip campaign.

Here are some staggering statistics from the raise to help put this incredibly successful campaign into perspective:

  • 1,644 Total Investors

  • 9X Return on Advertising Spend

  • $846.34 Average Investment

  • $513.80 Purchase Conversion Value

  • $86 Cost Per Acquisition

  • $1.13 Cost-Per-Click

Building Long-Lasting Client Relationships

We’re proud of our roots in traditional agency life. Our team has developed a process that takes into account each aspect of an integrated digital campaign.

We look at each project from your perspective and work to identify ways that our efforts can benefit your campaign. Our clients love our experience and our passion for their success, making us an extension of their team.

We are strategic thinkers who speak the language of business and understand what it takes to deliver results.

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