Case Study: Da Vinci E-Commerce Sales Soar With Support of DNA



At DNA, we are a results-driven digital marketing agency focused on helping brands grow and thrive.


We leverage our expertise in SEO, Social Media, Email Marketing, Data Analytics and Content Marketing to increase lead generation and build brand awareness for our clients.


Every business faces challenges, it’s how we overcome those challenges that sets us apart.


Facebook and Instagram ban all ads relating to marijuana. So, when DaVinci's client first approached us they were having trouble getting their products in front of the right audience.

Launching Cannabis Products is Difficult

Da Vinci had a great brand built around a high-end product line, but they were unable to get their message out to where they needed it.


They had an aggressive CPA goal, and an e-commerce site with vaporizer and cannabis associated products that were difficult to get eyes on due to these ad restrictions on Facebook and Instagram.


That’s where we come in.

DNA Uses Industry Expertise to Boost ROAS and CPA

We had to be strategic when utilizing keywords in our campaigns because platforms prohibit the use of words like "cannabis" or "marijuana."


It was critical that we used keywords that would closely align with the brands target audience and customer base in order to drive maximum ROAS.


We needed to get creative. This is how we did it:


  • Creating landing pages that are compliant with Facebook policies and convert high conversion rates.


  • Creating landing pages per product, sales, audience optimizations and a strong remarketing funnel.


  • Pushing products directly to the URL so the ads would not get flagged.


A strong conversion rate can produce a low Cost Per Acquisition - even under $10 on Facebook.


When we teamed up with Da Vinci, we had to drive e-commerce sales and hit $25 CPA. Impressed with our performance, we were hitting $8.06 with a conversion rate of 15.26% - not to mention a 9.60X ROAS.

Questions? Reach Out!

At DNA, We’re a boutique digital agency that partners with companies to build, manage, and grow their businesses and campaigns.


Our consulting-based approach means we become your trusted partner for all things digital. We are an extension of your team, not a new boss. We focus on results and set realistic expectations.


We would love to get to know more about your business! Feel free to contact us and let’s get to work.


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