Why are webinars so important for your equity crowdfunding campaign?
Webinars are an incredible tool to help you connect with your investors, allowing them to ask any burning questions they may have. You can also repurpose these webinars to use for later content!
With everyone having access to the internet at their fingertips, there is no better time than now to start taking advantage of the many perks that webinars have to offer.
In today’s article, we are going to walk you through 8 important steps you need to know before hosting your first webinar!
Choose the Right Platform
Make sure your hosting platform (such as: Zoom, Google Meet, Vimeo) have all these qualifying features:
Event Registration Via Email
Q&A or Chat Features
Attendee’s Video and Audio Turned OFF
Automatic Email Reminders
Set up a Registration Link
Keep you investors informed on what they’re signing up for, make sure to include the following in your registration page:
Date and Time of Event
Short Description of Event
The Speakers Attending the Event
Market Your Event
To encourage as many investors or potential investors as possible, it’s important to market your event across all channels (ad, social media, email, portal update)!
Make sure you're sending out your initial announcement two weeks prior to the event, and follow up with a one week and one day out reminder.
Understand Compliance Rules
There are lots of things you are able to say and not able to say during your crowdfunding raise!
To ensure your webinar is compliant, you’ll want to have a firm understanding of the compliance rules based on what type of raise you’re running.
Create a Brief Pitch Deck Presentation
An important step in hosting your webinar, is creating a pitch deck presentation for the first 10-15 minutes of the event to get your audience engaged!
Things to include on your deck: team information, market opportunity, competitor analysis, unique differentiators, and existing traction.
Leave Enough Time for an Open Q&A Session
The purpose of these webinars is to allow existing and potential investors to learn more and ask their burning questions!
Be sure to encourage the audience to drop these questions in the chat, and then address them out loud. On the chance that your audience may be shy, come up with common questions before the event to keep them engaged.
Have a Call to Action
Every webinar needs a strong call to action.
Don’t forget to encourage investors to head over to your raise page and invest! Don’t be afraid to even point towards this call to action throughout the course of the event.
Post-Market the Event
For those who are unable to attend the event, make sure you share the recording!
You’ll want to post the video onto YouTube or Vimeo and share this link on your: blog, emails, portal updates, and social media!
Download Our Free Pitch Deck!
We hope these steps will help you as you begin your equity crowdfunding journey.
Don’t be afraid to host monthly live events for your existing and new investors to stay updated and get to know your brand. Shareholders want a connection to what they're investing in, keep them in the loop!
We’ve made this pitch deck available for free! You can download it here.