Portal updates are a key component of your communication with investors.
Updates are an effective tool for keeping shareholders informed about the progress of your company, new developments in the industry, and other factors that may be affecting your company’s performance.
A well-written portal update can provide valuable insight into your business, and that is crucial to help you build trust with your investors. In this post, we’ll take a deeper dive into what a portal update actually is.
What Exactly Is a Portal Update?
The top performing equity crowdfunding campaigns constantly stay in touch with their investors. The better you are at keeping everyone posted, the more you’re demonstrating that you’re on top of things and concerned about everyone’s investments in your business.
Portals are the ultimate source of information when it comes to your business. They act as the central database for your raise, the sources for investor information, milestones, and company updates.
Investors use portals to search for new companies to invest in, and businesses use them to keep their investors and followers updated on what’s going on in their respective companies.
One of the most important features of a portal is its ability to be easily updated by your business. A centralized location for all your content is incredibly useful, but if you don't update it regularly, you reap little benefit.
Get Out There and Start Posting!
Updates are a great opportunity to share positive news with potential investors. Newsworthy events such as new advisors, press mentions, and partnerships will be a big draw for potential backers.
It’s also a good time to thank everyone who has invested so far.
As you can see, there’s a variety of information you can include in your updates. Make sure you give your investors as many reasons as possible to become excited about your project.