There’s no doubt that content marketing is powerful. It’s the reason why equity crowdfunding campaigns have been exploding with immense momentum.
With content marketing, you can leverage the power of your audiences, their loyalty, and their engagement through content marketing.
Essentially, you are buying access to a community of like-minded investors who can help you bring your business to fruition.
If you’re looking to attract new investors and folks who might be interested in taking a risk, content may be the best way forward.
CF Content Essentials: Email Drip Campaigns
It is a well-established fact today that email is the most effective digital marketing channel in terms of reach, personalization, and ROI.
Emails have proven effective at bringing people back, and they bring value that couldn't be generated via Facebook ads or other digital channels.
This means when you use email to spread your message or promotion, you will significantly increase your chance to receive someone who cares about your brand, topic, or product.
CF Content Essentials: Email Newsletters
The various stages of an equity crowdfunding campaign can all be shared through email - from the initial message to inviting people to participate through fundraising instructions or informing about new updates.
Great newsletter examples:
Milestone Email
Business Updates
Press Update
CF Content Essentials: Webinars
Hosting a webinar is an opportunity for you to share your expertise with potential investors and those interested in your campaign. There are several ways you can promote an upcoming webinar:
Promote your webinar on social media, email, and raise page updates
Run a practice session to work out any kinks before broadcasting
Create a small (2-4 page) presentation then elaborate on the slides
Let the structure be flexible and allow investors to ask questions when they feel necessary
Our essential webinar themes for equity crowdfunding can be referenced in our downloadable pitch deck here.
CF Content Essentials: Social Media & Raise Page Updates
Keeping your supporters up-to-date through social media campaigns can be crucial, particularly if there are new developments to share or if there is exciting news to be announced.
Social media marketing is important for your business because it allows you to connect and interact with your audience on a personal level.
This is essential if you want to keep your campaign supporter base informed and engaged - It’s also likely your followers will become more productive if they’re aware of the latest company updates.
CF Content Essentials: Blogs / Vlog
Blogging is a powerful tool for change and can help tell the story of your brand, idea, or product to dramatically change the way things are seen.
Blogs allow you to create communities, share information, and connect with others. Because of this, content creators and bloggers are generating more website traffic than ever before.
Blogging and vlogging are more than just sharing opinions. They are vital vehicles for networking and fundraising for new organizations and entrepreneurial projects.
For ideas you should consider writing about, download our free equity crowdfunding checklist.
Equity Crowdfunding Content Calendar
Content calendars make executing your strategy simple and easy and ensure consistency in the creation of all pieces of content.
You can think of it as a “content planner” that helps you organize your entire content strategy in one place - from the creation of any piece of content to distribution to referenced sources.
Any business that is looking to optimize its content marketing efforts must have content calendar tools in place.
We recommend using a tool like monday.com or Asana to plan out and manage your calendar.
Content is Crucial for Equity Crowdfunding Campaigns!
Content is essential if you’re trying to raise capital through equity crowdfunding. Content creates trust, and trust builds relationships. If you build relationships online, it sets you up to be more engaged, leading to a potentially deeper level of engagement.
The potential for creating a deeper relationship is why content marketing in equity crowdfunding is increasing in popularity.
It’s how entrepreneurs stand out from their competitors to help drive investments to create projects that inspire.
To hear more equity crowdfunding marketing tips and tricks from the team at Digital Niche Agency, head over to our Youtube page where you can watch this recording and others from the series.
As always, if you have any questions for us, or would like to chat further, reach out to us!
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