At DNA we've worked with 500+ brands to date! We’re an investor in-user acquisition agency working with startup to mid-market businesses. Our large portfolio of equity crowdfunding clients span over 300 investor acquisitions. Our goal is to help your equity crowdfunding campaign stand out, and thrive!
Twitter is one of the largest social media platforms to date. With a user base of 316 million and 500 million Tweets produced daily, it’s a no-brainer to use this marketing channel to attain the engagement and traction you're looking for.
What You Need to Focus On:
An audience pool large enough to reach the goal of the campaign.
Content that engages with the would-be shareholders of your campaign.
Once you start engaging with your audience, it is essential that you tap into the psychological aspect of marketing. Consumers, or in your case potential investors, rely on social proof to decipher what is an attractive investment.
Social proof examples include
Sharing company achievements
Partnerships/deals
Press features, etc
These are all perfect content examples to help boost your audience engagement.
Test. Optimize. Scale.. Using #hashtags
It's in our name. Niche. Hashtags are the perfect tool for organizing content that needs to reach a specific audience. It is essential when putting all campaign-related content in one place. Additionally, hashtags aid in making your campaign visible to potential investors.
Thank You For Your Time!
We hope this provides a more clear understanding of how to use Twitter to market your campaign. Feel free to contact us about any questions you may have about the beginning of your equity crowdfunding campaign journey!