At the start of a new year, it’s traditional to make resolutions with the intention of bettering ourselves, our business, and our lives. With that in mind here are six marketing resolutions to make any marketing campaigns you run next year to a new level. Here’s to starting 2021 on a strong foot!
1. Create an 8-Point Marketing Strategy
Failing to plan is planning to fail in 2021. Go into the new year with a solid game plan to reach new prospects and turn them into investors and users.
At DNA, we designed the 8-point marketing strategy to be the perfect blend of business planning and marketing. It hits everything you need to make sure your business is well-positioned and your messaging hits the people you need to reach.
The 8-point marketing strategy includes:
Target Market Profile
Learn how to build your 8-point marketing strategy in our free webinar, or contact us if you need any help!
2. Develop Your Digital Footprint
Now that everyone is constantly online, from shopping to groceries to hanging out, having a digital presence isn’t optional, it’s mandatory. In 2021, if you’re brand isn’t online, then you’re at risk of leaving money on the table, or being completely left behind.
In the new year, start building your presence on social media channels that will serve your business and reach your audience. Here are some tips you can leverage:
Have a Strategy
In the channel strategy section of your 8-point marketing strategy, address what channels you will post on. In addition, address how often you will post, what kind of content you’ll post, and what day’s you’ll post.
Download the Right Tools
Use a distribution tool to plan out and schedule your social media content. Tools like Buffer, Sprout Social, and Hootsuite, allow you to get ahead, and scrape the top of the creative barrel, rather than make you worry about what you’ll need to post.
Social media platforms aren’t called “social” for nothing. Actively engage with your audience (like comment, and DM) and focus on creating conversation starters in every caption you write.
3. Build and Nurture Partnerships
Partnership marketing is predicted to grow in 2021 with new levels of scale and efficiency. In other words, your partner advocacy will become just as important as your customer advocacy in the new year.
By collaborating with other brands and publishers, you don’t need to create a new audience from scratch—you can leverage existing engaged audiences to spread brand awareness, gain new customers, and make more conversions.
The key to partnership marketing is finding the right partners because the right business is not a direct competitor, but rather a complementary brand to yours. For example, Red Bull racing partnered with GoPro, a perfect combo to capture extreme adventure in stunning clarity for two highly engaged audiences.
According to Boostability, there are many types of co-marketing partnerships you can leverage for your business:
Podcast and webinar hosting
Loyalty programs and discounts
Shared stores and locations
4. Leverage Facebook Ads
With more people online in 2020 than ever, 2021 will be no different. With over a billion active users, Facebook is one of the best channels to improve your sales and grow your audience. Even if you have a limited budget, you can transform your business with Facebook in 2021.
Here are some quick tips to follow:
Use your Facebook pixel to collect data and create look-alike audiences
A/B test your copy and creative frequently
Test different target audiences
Create traffic and retargeting campaigns
Use automation to pause spending on ads that don’t perform
Use automation to increase spending on high-performing ads
You can measure how well your Facebook ad campaign is performing by paying close attention to key performance indicators (KPIs) such as cost-per-click (CPC), cost-per-acquisition (CPA), and return-on-ad-spend (ROAS).
If you’re able to generate a strong return on ad spend in 2021, then you should consider scaling your ads and Facebook campaigns once your business can handle the volume.
5. Create More Content For Your Funnel
Content marketing is how brands become leaders, and it’s even more relevant now as businesses and consumers look to save.
With a global shutdown and recession, thousands of businesses were forced to slash or forgo their advertising budgets to keep their business afloat.
However, just because budgets are being slashed, it did not mean that marketing efforts altogether were halted. In fact, the businesses that are utilizing affordable or free marketing methods, such as content marketing and social media marketing are more resilient and likely to rise to the top.
This shift also aligned with consumer trends, where shoppers no-longer wanted sales-focused advertising—they wanted value, knowledge, and experience as a way to connect with businesses. Content marketing is perfectly positioned for this trend as it can be very cost-effective and provide tons of value to consumers before asking for the sale.
We can’t reiterate enough to invest your time into creating content that will educate or entertain your consumers. Here are some ideas:
Host a monthly webinar
Start a weekly blog
Create infographics or video carousels for social media
Host live sessions on social media
Give away a free course or book
Content can be the way to showcase your brand’s acts of kindness and giving to gain the traction it needs to stand out. Yes, it may be a big investment in your time, but done right it will pay off now and for years to come!
6. Invest in Your Customer Experience
An investment in improving how your customer interacts with your brand is never a bad one.
Because customer testimonials, positive reviews, and recommendations provide a higher ROI than all your marketing efforts combined.
Thus, improving your customer experience and revenue go hand-in-hand. Here are some simple ways to step up your CX in 2021:
Create a customer experience strategy
Create a knowledge-base and live-chat to ensure customers proactively get information
Diversify your language base
Solicit and utilize customer feedback regularly
Simplify your website’s design and copy
After all that has been said above, it’s important to emphasize a CX trend that will never go out of fashion—critical thinking and relevance. CX solutions are a medium to communicate your company’s value. When you ask yourself critical questions about your consumers and create relevant solutions to their needs, then you’ll create a mind-blowing experience time and time again.
What Are Your Marketing Resolutions?
Crazy is an understatement for our times.
As entrepreneurs and consumers, we’ve learned that marketing is even more essential in a downturn because history will remember the brands that stood up and stuck it out through creative solutions.
How will your marketing efforts get you through 2021 and beyond?