When it comes to copywriting, the underlying principle is the same: You are trying to convince people to part with their hard-earned money in exchange for whatever it is that you're offering.
How do you accomplish this? You write irresistible copy.
Senior Content Marketing Manager Khalil Doheny and Copywriter Seth Bargas recently did a one on one interview that covers everything from copywriting tips to why you must never forget to include a call to action.
We've provided a recording for you to watch at your earliest convenience, and we'll also break down some of the important topics that were discussed directly in this article.
Using a few tips and tricks of the trade, we can help you solidify your ability to grab people's attention with your words.
Word Choice Matters (Like A LOT)
The words you choose, the way you put them together, and the images they create in a reader's mind can have a huge influence on how that audience responds to your company - in other words, how they feel about your brand.
You could have the most remarkable product, service, or investment opportunity in the world, but if your copy doesn't get it across and make them want to learn more, it's all for naught.
Word choice isn’t limited to aesthetics, either - proper grammar is critical. If your copy looks unprofessional and contains mistakes that could have been avoided, people will assume the company that produces it is likewise unprofessional and makes other mistakes that could have been avoided, too. Are they wrong?
9 Copywriting Tips You Need to Know
Research, research, and more research - really get to know the message of the brand you’re writing copy for.
Add more interest by making it scannable and appealing to the reader's eye.
Refine your headline - on average, five times as many people prefer to read the headline over reading the body of the copy. When you have written your headline, you’ve spent 80 cents out of your dollar.
Simplify the content - make your message clear and concise so your target audience understands your offer and benefits as quickly as possible.
Have a purpose behind everything you write. Our Head Editor Mark likes to call an unfocused piece “word soup,” and falling prey to that makes it easy for the reader to get lost and disregard the whole piece.
Focus on the investment opportunity or the problem your company is solving.
People respond well to numbers - things like the quantification of your market opportunity, your business traction, and your revenue projections.
Appeal to the reader’s emotions! Any emotion is better than no emotion.
When writing any piece of content, always lead with your strongest point.
Okay, but How Do I Keep the Investor in Mind?
When writing copy, put yourself in the potential investor’s shoes.
The importance of keeping the investor in mind when copywriting can't be overstated. Investors are the ones that will ultimately determine whether your product or service succeeds - it's their money, after all, and you need to convince them that you’re the best place for them to put it!
Copywriting for investors is similar to copywriting for consumers: the key difference is how you frame your message so that it speaks directly to their own particular concerns. Those concerns are how they differ, and it is to them we must turn.
In order to appeal to investors, consider things from their perspective. How are you going to make them money? What are the benefits of choosing you over any other investment? What’s so special about the market you’re addressing? What is the critical competitive edge that will let you dominate that market?
And once again - don't forget to mention the numbers!
Does a Call to Action Matter? What Makes an Effective One?
The call to action is inarguably the most important part of the entire piece.
The call to action is the part of your content or landing page where you ask the visitor to do something—it's what brings the benefits of your investment opportunity to life and invites the reader to take that next step.
If you don’t specifically ask people to do something, chances are that they won’t do it. Full stop. Everything you write, from blog posts to emails to social updates to landing pages, should close with a call to action.
It's one of the most important parts of your marketing campaign: if you've done a good job communicating the features and benefits of your offer, then you've set yourself up for success. A well chosen call to action acts as a capstone on all of the work you’ve done.
The call to action should be clear, concise, and compelling. If you’ve done everything right, it will successfully complete the funnel…. and turn your prospects into investors!
Looking for More Equity Crowdfunding Tips? Join Us for Our Next Webinar!
When you're preparing for your next equity crowdfunding raise, are you updating your investors about what's going on with your business? Are you personally staying in touch with them? Do you have any exciting financial or product developments to share with them?
If the answer is "no" to any of those questions, then we have a webinar you can’t afford to miss.
Tune in to our next event, where DNA's Head of Business Development Danny Shapouri and I are going to break down the 9 things you should do in-between raises!
Register today, and join us on Wednesday, September 28th, 2022 at 10:00 AM Pacific Time for an event you don’t want to miss!