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Writer's pictureJason Fishman

Why the Best Campaigns Let Others Do the Talking: Webinar Replay!


Ever wonder why some campaigns take off while others struggle to gain traction? Turns out, it's not just about what you say – it's about who's saying it for you. On October 30th, CEO Jason Fishman and Head Copy Editor Mark Laufgraben pulled back the curtain on how third-party validation can transform skeptics into supporters!

The Power of Social Proof 


Perhaps the most compelling segment focused on effectively using social proof to strengthen your campaign. Anyone can collect testimonials, but the magic happens when you build a strategic trust ecosystem. It is essential for founders to utilize casual connections and turn them into powerful advocates!


The presentation covered crucial aspects of building credibility, including:


  • Identifying and activating key relationships.

  • Leveraging industry recognition effectively.

  • Creating compelling testimonials that resonate.


Missed the Live Event? 


Don't worry! You can still access these valuable insights. Download our comprehensive presentation deck here.


What's next? Stay tuned for more exclusive content and upcoming webinars from DNA. Be sure to follow our social channels to ensure you don't miss our next event. A special thanks is owed to all the attendees who participated in our Q&A session. Your engaging questions and insights made this webinar truly interactive and valuable for everyone involved! 


Ready to implement these strategies in your campaign? Contact DNA today to learn how we can help elevate your fundraising efforts.


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